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Apple announced HomeKit support for routers at WWDC last year, but since then, many of the more specific details have remained a mystery. A new support document recently published by Apple, however, offers new information on how HomeKit routers will work, the setup process, and more. The elevator pitch for HomeKit routers is that they add more protection to your home accessories. Apple explains that using HomeKit routers will “add more protection to your home accessories by controlling which services and devices they communicate with on your home Wi-Fi network and over the Internet....

Following the launch of Apple’s “Start Something New” campaign on its website featuring artwork created on Mac and iOS devices, Apple is now transforming its retail stores into temporary art galleries showcasing art from the campaign. The images above come from customers on Twitter (via ifoAppleStore), and show off the campaign in Apple’s Regent Street, London store. The campaign, however, appears to be hitting Apple stores worldwide as other customers in New York and Toronto, Canada confirm Apple Stores there have also received the art gallery treatment....

Apple TV+ is at it again, earning a total of 53 nominations at the Hollywood Critics Association. That said, Apple is also the most nominated streaming service, thanks to hit shows like Severance and Ted Lasso. Severance, the year’s most-nominated drama series, has 12 nominations, including Best Actress and Best Actor. Ted Lasso has 12 nominations as well and was the most-nominated comedy series in 2021 too. In addition, the holiday special, Ted Lasso Presents: The Missing Christmas Mustache, is nominated for Best Animated Short Form Series....

Apple TV+ is coming to San Diego Comic-Con for the first time. The company announced today it will be holding panels for Severance, For All Mankind, Mythic Quest, as well as a “storytellers of Apple TV+” roundtable featuring producing talent from For All Mankind, Invasion, Mythic Quest, See, and Foundation. Apple is also hosting a special Severance experience event for con attendees. At the Hard Rock Hotel, attendees will be induced into Lumon industries and taken through a tour of their first day as a severed worker....

It’s been over a month of Apple Watch Series 5 ownership, which has given me plenty of time to assess its value in our Apple Watch Series 5 video review. Series 5 is very much an iterative upgrade over its predecessor, perhaps more so than any other Apple Watch upgrade thus far. In fact, it shares so much in common with the Apple Watch Series 4 that they could easily be confused for the same device outside of a few obvious differences....

In the coming weeks, Apple will be making significant enhancements and changes to its AppleCare support service, according to sources. Planned to go live as soon as Monday, August 12th is 24 hours a day, 7 days a week AppleCare support via online chat. Sources did warn that August 12th is a “target date” that could be pushed back. Users who have support questions and issues at anytime of the day will now be able to have their concerns answered....

The dream isn’t over, for Sterling Archer (Jon H. Benjamin), anyway, as the new trailer for Archer: Danger Island takes the series back in time again for another dreamy genre escapade that re-imagines the characters and their circumstances. Following in the footsteps of the hard-boiled mystery in the appropriately titled Dreamworld, season 9 of the animated series ventures into the world of old-school action-adventure serials, pitting Archer & Co. against the inhabitants of an island in the South Pacific....

http://youtu.be/Zr1s_B0zqX0 Bloomberg reports that a survey by ad effectiveness specialist Ace Metrix Inc showed that Apple’s new ‘mission statement‘ ad campaign has been far less effective than its traditional product-focused ads. Advertising experts have suggested that the ad campaign, which aims to focus on the experience people have when using Apple products, rather than the products themselves, may have been a forced decision for Apple, since it doesn’t currently have much in the way of new products to promote....

The case, number 1-08-CV-110403, was filed by the Boston Retirement Board, claiming new evidence to have been unearthed as a result of an investigation of Apple’s own confidential records. Boston Retirement Board says it cannot describe this evidence at this stage of the court filing because the court has not ruled yet on how the confidential information should be treated. It says the evidence may have to be submitted in a sealed form to the court, arguing that the case should be heard (even though the window in which such a case could be filed has passed) because of the time it took to secure the necessary clearance to examine Apple’s confidential papers....

Apple has today updated its iOS version statistics for developers. Apple publishes these numbers every few months based on usage traffic to the App Store. The company says that 88% of all iPhone, iPad, and iPod touch models are now running iOS 12. That proportion rises to 90% if counting only devices released in the last four years. These are likely the final figures for iOS 12 as Apple readies iOS 13 for release next month....

Just a day after sharing three new advertisements for its iPhone 6s and iPhone 6s Plus, Apple this evening has unveiled yet another. Today’s new ad features Golden State Warriors player Stephen Curry showing off Live Photos. The ad shows Curry shooting a half-court shot while a teammate watches and snaps a photo right after Curry releases the ball. The two then use the Live Photos feature of iPhone 6s to view the image....

Seven European countries have now agreed to use an Apple-style contact tracing approach, where Bluetooth codes are stored on phones, not in a central server … Reuters notes that Austria, Estonia, Finland, Germany, Italy, Portugal, and Switzerland have all agreed to this approach as part of an initiative to ensure that coronavirus contact tracing apps work across countries. They call for apps to allow users to simply switch countries within the app as they travel, instead of having to install a different app for every country they visit....

Many are viewing the expected removal of the headphone socket from the iPhone 7 as a radical move, even by a company noted for its readiness to abandon what it considers to be legacy ports. But a fascinating chart put together by The Verge (below) suggests that perhaps it’s not so radical after all. It shows that Apple typically supports a port, or I/O standard, for around 15 years. The headphone socket has been in every Apple product since 1984 – some 32 years....

Tim Cook has made it clear that Apple is focused and very bullish on the future of augmented reality. iOS 11 introduced a new ARKit framework for developers to bring the technology to their apps, and iOS 11.3 includes ARKit 1.5. Now, Apple’s head ARKit engineer is slated to give a public talk about the company’s work in augmented reality… Michael Kuhn, head of Apple’s ARKit engineering, is on the schedule to give an “Introduction to Apple’s ARKit” at the Game Developers Conference in San Francisco next month....

For the second year in a row, Apple will launch an Apple Watch Activity Challenge to celebrate the New Year. Set to start showing up from the 28th December, the new activity challenge promotes fitness by asking users to complete their Activity rings (Move, Exercise, and Stand) for seven consecutive days in January 2018. Apple Watch owners can earn a special iMessage sticker (pictured below) and achievement medal in the Activity app....

All of today’s best deals are now up for the taking and headlined by the latest Apple TV 4K with new Siri Remote at $159. That’s on top of the ecobee3 lite at $120 and 11-inch M1 iPad Pro at $99 off. Hit the jump for all that and more in the latest 9to5Toys Lunch Break. Apple TV 4K packs the new Siri Remote As Apple’s latest streaming media player, Apple TV 4K comes powered by the A12 Bionic chip to deliver HDR and Dolby Vision playback at 60 FPS....

Apple kicked off its WWDC keynote starting with iOS 12 and Augmented Reality. Along with further ARKit developments, like USDZ file format, and upcoming native USDZ support in Adobe Creative Cloud, and ARKit 2, it unveiled Measure. Measure is a first-party ARKit-enabled Measuring app shipping with iOS 12 that can auto-detect dimensions of objects in 3D space and provide automatic measurements. Apple’s SVP of Software Engineering, Craig Federighi, demonstrated Measure on stage in San Jose this morning....

Apple shared details on a new repair program for Apple Watch Series 5 and SE that have become bricked after entering Power Reserve. Below we’ll cover how check Apple Watch Power Reserve bug free repair eligibility and next steps with Apple. Apple released the watchOS 7.3.1 update for Apple Watch Series 5 and SE users that prevents the Power Reserve bug from happening. But unfortunately, if your watch has already been affected by the flaw, you’ll probably have to send in your Apple Watch for repair....

Well, because they’re desperate for you to spend more money with them. And, of course, because they want you to love them just a little bit more. Companies have a lot of Sally Field in them. Some, though, believe that the best way to send seasonal messages is to show that they understand you and your most intimate feelings. One can only conclude, therefore, that Apple thinks you’re worried about your very existence....

Apple’s new iPad processor will likely offer improved gaming performance Typically, when Apple’s product launched approaches, many industry watchers offer conflicting views on the features the new products might sport. Fifth-generation iPhone rumors mostly conflicted in terms of the product’s design, but industry watchers seemed to agree on features like an improved camera and a dual-core processor. With the upcoming iPad 3, most industry watchers agree on a design similar to the iPad 2’s design and a Retina Display....