App analytics firm Adeven is launching its new Apptrace tool today that provides statistics on iOS apps including the number of countries an app is available in, its global ranking, overall ratings, and daily rankings for specific markets. Also, the ability to compare apps to one another is coming in a future update to the free tool. Speaking with GigaOm, the company shared some pretty interesting stats about the App Store—approximately 400,000 apps have no downloads or rankings:
“The reality is there are only a couple of thousand apps that really make some kind of downloads,” Christian Henschel, Adeven CEO, told me. “This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing.”
“If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.”
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