Apple Watch Edition Suddenly Looks Cheap As Marc Newson Chair Sells For 3 7M

If you wanted to get your hands on something (partly) designed by Marc Newson, the Apple Watch is probably the cheapest option out there. Even the $17,000 top-of-the-range Edition model might look a little more reasonable after learning that a Newson-designed lounge chair just sold at a London auction for $3.7M.

Still, when you’re laying out a few million on a chair, you can at least be confident it’s the most comfortable chair in the world, right? Apparently not: Newson told the BBC that it was “not really meant to be comfortable.”

Newson, a close friend of Jony Ive, joined Apple last year to work on a number of projects, among them a special edition Red Mac Pro (which sold for a mere $977,000) and, of course, the Apple Watch. Newson and Ive spoke at the Condé Nast luxury conference last week, discussing the design and materials of the watch.

Via Business Insider