When Apple updated its iLife suite on iOS and OS X today during its iPad event, it announced a new feature for iMovie called “iMovie Theater” designed to allow users to share content to iCloud and then watch the clips, movies or trailers easily on any Apple device. Apple mentioned that would also include the Apple TV and has now added a new “iMovie Theater” channel in a quiet update to Apple TV.
The new iMovie Theater channel is accessible after installing a software update on Apple TVs and you can access your shared content by signing into the same Apple ID used for your iCloud account on your other Apple devices with iMovie.
The iMovie apps are available for free to users who purchase new devices and to everyone else for $4.99 and $14.99 on the App Stores.