Following a report from The Financial Times earlier today, Bloomberg has now published its own report detailing certain aspects of Apple TV+. According to the report, Apple is targeting a November launch of Apple TV+ and “weighing” a price of $9.99 per month.
Apple itself has not yet offered any details on price, and this Bloomberg report is the first we’ve heard of a $9.99 price point. That places it above the $6.99 price of Disney+, and right in the middle of the various plans and tiers offered by Hulu and Netflix.
As for the original content slate at launch, Apple TV+ will reportedly include the following shows:
That’s a relatively small slate of original content, and it’s unclear how quickly Apple will expand. A report earlier today said Apple’s budget has ballooned to over $6 billion.
One common suggestion has been that Apple might bundle all of its services together – including Apple Music, iCloud Storage, Apple News+, and Apple Arcade. Bloomberg’s report hints at a potential bundle with with the iPhone Upgrade Program:
What do you think of an Apple TV+ price point of $9.99 per month? Let us know down in the comments!
