Apple TV+ officially launched just over two years ago, and while the catalog has grown considerably since then, the platform is still struggling to achieve significant market share. New data from JustWatch reveals that Apple TV+ registered small growth in the last quarter, while its competitor Disney+ has been getting stronger worldwide.
Of course, Apple has been trying hard to make its streaming platform more appealing to users. Shows like Ted Lasso have received multiple awards this year, while the company continues to make deals to bring more people and exclusive content to Apple TV+.
While Netflix remains the global SVOD market leader, it’s Disney+ that has had the most rapid expansion since the beginning of 2020. In 91% of the countries that offer Disney+ or Hotstar, Disney+ has grown the most out of any streaming services in the past two years.
Apple’s streaming service has more than 70 original movies and TV shows so far. Rumors suggest that Apple plans to add new content every week to Apple TV+ starting in 2022.
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