In a fun new ad, Apple is showing off its Portrait Lighting feature in the iPhone X.
The ad is set in a busy subway station and features professional lighting equipment that pops out of the iPhone X after trying to take a picture; suggesting that iPhone X takes professional, studio-like photos.
The short 30-second clip features “La Fête Noire” by Flavien Berger as the backing track. The full ad can be viewed below.
More iPhone X videos:
- Apple’s latest ad touts iPhone X selfies w/ help from Muhammad Ali
- Apple’s new iPhone X ads highlight Face ID in the dark, Animoji karaoke, and more
- Apple hypes iPhone X Portrait Lighting photography in ‘A New Light’ ad
- Apple’s latest iPhone X ads showcase Face ID, Portrait Lighting, more