Each year, Harris Polls runs rankings of the top 100 “most visible” companies operating in the United States, ranking them by their reputation among customers who participate in the survey. This year, in a survey of 30,000 customers, Apple has taken the 5th spot.
The biggest story in this year’s rankings, though, is Samsung’s massive drop. In 2015, the company took the #3 spot, above both Apple and Google. This year, however, Samsung has plummeted 46 spots to 49th place. The cause of the drop is pretty clear as well ─ the Note 7 recall.
Harris’ survey analyzes the reputation of a brand based on several different aspects which are organized into 6 major categories including social responsibility, financial performance, vision and leadership, workplace environment, emotional appeal, and products and services. It’s pretty clear that product and services is what hurt Samsung this year, but recent issues with executives at the company didn’t help out either.
