iPhone X is finally arriving to customers today, and with it comes the new 5.8-inch OLED screen that Apple calls the Super Retina display. iPhone X is the first model that uses this screen technology, and with it comes a few disclaimers…

Namely, Apple wants customers to expect color and hue shifting when using iPhone X at off-angles as a characteristic of the OLED display. Early reviews mentioned this as well. Apple also says iPhone X has the best OLED display in the industry with the Super Retina display, but burn-in can still occur under certain circumstances.

Prior to iPhone X, Apple has only used OLED on Apple Watch and Touch Bar on MacBook Pro but the 5.8-inch Super Retina display on iPhone X is a very different use.

Apple also recommends using Auto-Brightness, shorter Auto-Lock periods, and running the latest software update to prolong the life of the OLED display. Finally, Apple recommends against showing static images at full brightness for extended periods of time with Super Retina display on iPhone X:

Here’s Apple’s explanation:

You can read more about the iPhone X Super Retina display here.